Advertising and Consumer Law
Putting one's message across is nowadays a complex task for companies. Advertising is synonymous with information, so much so that truth, correctness and transparency are the legal principles that must guide any marketing strategy. At the same time, the persuasive capacity of advertising messages should not be neglected or overlooked.
Our aim is to help our customers find the right balance and thus avoid unfairness, while at the same time preserving the brand's core evocative values, aware that consumers can easily become viral vehicles of bad publicity or against that of good reputational feedback. We assist our clients in both the advertising planning phase and in litigation and in the contentious arena before the competent administrative authorities or the courts of law.