Legal advice to companies cannot be considered separately from the fundamental field of personal data protection. The digital transformation of the economy, the role of electronic devices as appendages of thought and desires, the consequent transformation of individuals into human sensors - are all themes whose impact on the fundamental rights of everyone and on society as a whole has led the European Union to tighten its legislative mesh with the GDPR, in order to bring the matter of personal data protection to the attention of top company executives.